XXX – (firmos pav
CONTENT
1.VISION 2
2. MISSION STATEMENT 2
3. CORPORATE VALUES 4
4. BUSINESS OBJECTIVES AND MAJOR
GOALS 5
5. KEY STRATEGIES 6
6.SWOTS’s 10
7. STRATEGY 12
CONCLUSION 13
BIBLIOGRAPHY: 14
1.VISION
Our Vision is to become the most leading company in
geographical area. We will earn this leadership position by providing
to our distributors and clients high-quality services, reasonably
prices and all time interesting night’s performance. Also our
vision is to create the only club of its kind, unique music, the
atmosphere, selected clients. The aim is to create a unique place
where clients can have fun with anyone who meets the requirements oof
the club. This will allow us to reach a safe place to which the
clients will have confidence, and will always come when they have
time.
2.
MISSION STATEMENT
What do we do the best?
Qualitative service to clients;
Friendly atmosphere;
Reasonably prices;
Interesting, nowhere seen surroundings;
Staff outfit image all halls style;
Cleanliness.
What needs can we satisfy for customers that competitors cannot
provide?
Spacious premises;
Different program, for example, competition among clients who drink
mostly and in the end of party the winner table gets free
invitations to come next time and have VIP sitting pplaces;
Skilled staff which reacts
quick, is friendly, attentive and helpful;
It will be two floors: first and second, thus, in each other –
different music and style;
Not only alcohol drinks but also milk cocktails and some deserts;
Only limited number of people because of nnot being crush;
Special room for smokers;
VIP places.
What kind of image do we want?
First floor will be like a hell and second one will let you feel
that you are in paradise;
In ‘‘hell’’ would be hard music, such like
rock, metal and so on. The hall would be dark with good light
effects;
In ‘‘paradise’’ the main music would be 80’s
and sometimes it would be included live music (for example, one time
in week). Surroundings would remind real paradise.
What do we want to be known for?
Our mission is to be leader, thus, we want to
achieve a good company’s name;
Club should be known because of the highest
quality;
One time client is not our aim;
The clients should connect the club with a
certain quality, the place to which they can aalways go and satisfy
its expectations.
What kind of customers do we want to have?
The target client is people
with well- paid salaries;
The client, for who quality is
the most important.
What personal needs do we want to satisfy?
Good music;
Friendly atmosphere;
Interesting program;
Live music;
Our work is our passion;
Financial satisfy;
Satisfaction from customer satisfaction.
3.
CORPORATE VALUES
What is our philosophy, ethical and social responsibilities and
values?
Our philosophy:
‘‘Ask clients what is important to
them. Ask employees what is important to them. Then do it!’’
At first our philosophy is go with needs of
clients. WWe do not want to take place within the framework of peeled
in an earlier draft we want to know the clients’ needs and
strive to meet them if possible. Of course, taking into account the
majority.
Ethical and social responsibilities and values:
Honesty observing the law;
Using inside information;
Supplier relations and purchasing;
Acquiring information;
Use of company assets;
Pricing, contracting, billing.
What value do we want to have to our customers, suppliers and
distributors?
Client satisfaction;
Client importance;
Commitment to quality;
Commitment to innovation;
Importance for honesty;
Duty to suppliers;
Duty to distributors;
Protecting the environment.
4.
BUSINESS OBJECTIVES AND MAJOR GOALS
Where do we want to be in 5 years?
To restore primary money back;
To become the leader and the most known club not only in
geographical area but also in another geographical areas;
To create more entertainment which best satisfy clients needs;
To grow the business;
To find regular clients;
To find new clients;
Develop a permanent clientele;
Growing profit.
5.
KEY STRATEGIES
CRITICAL
SUCCES FACTORS
Achieving
credibility
Plan is quite real, thus
it’s credibility – 100%.
Given financial plan, which is very realistic and prepared with the
main details can be sure of the success of our venture. Our goal is
also flexible and adapt to market needs. One of the biggest
disadvantages is to finance projects with bank loan.
Maintaining
product quality standards:
All time restore program;
Non-smoking lets feel comfortable and satisfy yourself in good
surroundings;
Surroundings in which included furniture, ttoilets must be all time
attended;
Good security, it is good, when you can feel safety.
Finding needed
resources
Our primary capital and long-term loan from bank. Although funding
from bank loans is associated with some risk, however, fully in the
implementation of the plan, this should not be an obstacle to the
implementation of the project. And hence the loan must be paid back
with surplus.
Performing additional market research to
stay in touch with customer needs
In the initial identification of potential
clients, we know that our club should meet the needs of all clients.
Of course, changes will implemented in following together with market
needs, changes tastes of clients, etc.
Establishing
definitions and standards of how a company serves and listens to all
customers
Company tries to do the best and every client’s opinion is very
important (it will be a nice visitor’s book, in which everyone
can write him comments).
Establishing
internal and external communication standards
Internal communication standards:
Good salary lets employees work much more better;
Employees open –
heart communication
(but it must be within limits) with director let reveal employees
reasons why they do not work very well.
Every year must be some party for employees, they should know, that
they are very necessary and important for company;
Training programs;
External communication standards:
Stay
in touch with clients;
Opening to the client;
Efforts
to meet the needs of clients;
Individual
approach to client.
Profitability
If oour all goals will be
achieved
successfully, every year profitability should increase.
Details are presented in the
table– Forecast of results (page 9-10).
Cost-effective
activity and operations
With such large investments have to reckon with
the costs. However, the costs as high or lower than the revenue from
business premises. You have to count the spending on servicing,
security, cleaning services, maintenance of local
supply, as well additional costs.
Establishing a
continuous improvement policy for reviewing and evaluating progress
The company will be refined as
due came to changes in the market. The Strategic business plan can be
changed under the influence of economic, social factors, and even
such as changes in clients’ tastes.
Commitment and
willingness from the owner(s) to make changes
One of the objectives of the
company is adapting to client needs, and these changes will be
introduced on a regular basis only when the need arises.
Employees to their tasks
will be prepared, and will be approached to do so with full
commitment. Preparing workers provide special training for the
profession, as well as workers pick the best fit for position.
Financial plan
that ensures enough cash flow and sales revenue to grow the company
effectively
FORECAST OF RESULTS
Description
2002
2003
Structure
Indicators
Dynamics
Indicators
2002
2003
1.
Inocme from sale and equate with them, including:
a)
internal services
b)
other services ( rent a club, organize of weddings etc.)
2.
Operating expenses, including:
a)
depreciation
b)
the use of energy
c)
costs of delivery
d)
salaries
e)
benefits to employees
f)
other costs
2.658.000,-
2.600.000,-
58.000,-
2.539.524,-
91.116,-
537.100,-
445.348,-
974.725,-
432.388,-
58.847,-
3.106.974,-
2.901.600,-
205.374,-
3.016.954,-
103.690,-
637.001,-
532.636,-
1.164.796,-
516.005,-
62.826,-
100,0
97,8
2,2
95,5
3,4
20,2
16,7
36,7
16,3
2,2
100,0
93,4
6,6
97,1
3,3
20,5
17,1
37,5
16,6
2,0
116,9
111,6
354,1
118,8
113,8
118,6
119,6
119,5
119,5
106,7
3
.Result from the sale (g.1)
118.476,-
90.020
4,5
2,9
75,9
4
.Other operating income
5
Other operating costs
20.846,-
14.890,-
23.410,-
16.721,-
0,8
0,6
0,7
0,5
112,3
112,3
6. Result
on operating activity (g. 2)
124.432,-
96.709,-
4,7
3,1
77,7
7.
Financial
income
8.
Financial
expenses
5.956,-
2.978,-
6.688,-
3.344,-
0,2
0,1
0,2
0,1
112,3
112,3
9. Result
on economic activity (g.3)
127.410,-
100.053,-
4,8
3,2
78,5
10.
Extraordinary gains (+)
11.
Extraordinary
losses (-)
0,-
0,-
0,-
0,-
0
0
12. Finance
Result gross(g.4)
127.410,-
100.053,-
4,8
3,2
78,5
13.
Mandatory result of the financial burden
50.964,-
40.021,-
1,9
1,3
78,5
14.
Financial
Result net (g.5)
76.446,-
60.032,-
2,9
1,9
78,5
A plan to deal
with downturns should they occur
First of all, we must analyze the causes of demand, secondly
determine whether demand can be restimulated by new target, by
changing image, or by more effective communication. At last, our task
would be to reveerse declining demand through creative remarketing.
Systems and
administrative policies to enhance employees do their jobs
effectively
It is important how employee satisfy him job, thus it is done
regularly audit. If job is done perfectly, that employee is awarded
by premium. If no, he is sent to a training program to learn how to
work effectively.
6.SWOTS’s
Strengths & Weaknesses
Strengths
:
Unique
place;
Unique
design;
May
attract the rich clients;
Anyone
can find the kind of music for themselves;
Active
advertising;
Highly
qualified workers;
Good relations with clients;
The permanent clients;
Good
management can maximize the productivity of workers.
Weaknesses:
Possibility
of the emergence of competition (very fast-grrowing industry);
Danger
of departing clients,
in the case of an incomplete needs;
Seasonality;
Costs
may be higher than anticipated;
Costs
of maintaining the local are not so high in the small town;
Nature
of the local may not like to potential customers.
Opportunities & Threats
Opportunities:
Only one local in that type;
Seasonal ttourist destination;
Location,
near the centre
of city.
Threats:
The
lack of people off-season;
Other
locals in the city;
Small
town;
Market
may have changes due to economic factors.
7.
STRATEGY
The
strategy of our local would be to attract customers with products
not offered in other local or enjoying a very strong position, such a
live music. Here we want to make sure enriching our club in
additional attractions (and what kind?). Actually cause the increase
of interest in our premises (at relatively low cost).
The
biggest advantage of this investment would be exceptional local in
music, climate, clients, design. We can say that this would be a
local for everyone, but still with his characteristic specificity
which will be attract solid circle of clients.
Music
is the most important element of local, emphasising its
specificities and to give a unique character, which is why we want to<
know what music is the most hearing and attracts most clients.
Strategic
objective chosen by our company allows for a large profit, despite
the relatively specific clients. This is possible because of the fact
that the level of their income allows them to accept the inflated
prices, even if, in return for the services offered to them will show
a very high quality.
In
club will be
the ability to customize products to meet the needs of customers.
CONCLUSION
These
goals, contained in the business plan will contribute to the
>
priorities established in realization
investment. We can change the direction where the aims are not good
to customers. However, as previously mentioned the most important
will be open to changes, talk with individual client about the
changes that are needed for the premises, management, maintenance,
protection and maintaining the premises. We also consider changing
the nature of events organised by a club such that most suit the
client.
The
most nuisance is to finance the investment from bank loan.
Uncertainty it is always the return on investment, however, prepared
a financial plan clearly provides that the investment will be
profitable.
We
bring under consideration, increased popularity of clients after
opening the club due to interest a new place in a small town. What is
the advantage of a small town is that you can minimize spending on
advertising at its high efficiency.
BIBLIOGRAPHY:
Tokarski,
A., Tokarski, M., Wójcik, J.,(2007); Jak
solidnie przygotować profesjonalny biznesplan,
Cedetu.
Kotler,
P., Keller, K.,(2005); Marketing
Management, Prentice-Hall, Upper
Saddle River, New Jersey, 12 th Edition.
